Client
ERIK HEISHOLT
CREATED FOR
HEISHOLT INC.
TASK
DOUBLESPREAD
GOAL
TRIBUTE TO MARCELO BIELSA
BACKGROUND
The tribute, organized by LUSCOS and led by Leeds supporter Erik Heisholt, comes after Bielsa's sudden departure from the club earlier this year. In response to overwhelming fan support, Heisholt reached out to Leeds supporters for messages of gratitude, creating a special poster to celebrate the coach's impact.
The tribute, organized by LUSCOS and led by Leeds supporter Erik Heisholt, comes after Bielsa's sudden departure from the club earlier this year. In response to overwhelming fan support, Heisholt reached out to Leeds supporters for messages of gratitude, creating a special poster to celebrate the coach's impact.
Article posted on Kreativt Forum.
Article posted on Kreativt Forum.
CHALLENGES
The biggest challenge was creating a design that would feel authentic and resonate with Leeds fans, something they could truly relate to. The goal was to make it interesting and reflect the diverse personalities and character of the fanbase.
The biggest challenge was creating a design that would feel authentic and resonate with Leeds fans, something they could truly relate to. The goal was to make it interesting and reflect the diverse personalities and character of the fanbase.
PROCESS
The project’s concept and initial sketch were created by Erik Heisholt, ensuring that it captured the true essence of Bielsa’s impact on the club and its supporters.
The project’s concept and initial sketch were created by Erik Heisholt, ensuring that it captured the true essence of Bielsa’s impact on the club and its supporters.
I aimed to arrange the quotes in an engaging way, creating the impression that they were being shouted out by various people in the stadium. To achieve this, I leaned into a chaotic deconstructivist approach, reflecting the energy and spontaneity of a live match atmosphere.
I aimed to arrange the quotes in an engaging way, creating the impression that they were being shouted out by various people in the stadium. To achieve this, I leaned into a chaotic deconstructivist approach, reflecting the energy and spontaneity of a live match atmosphere.
I believe this project also reflects my personal fascination with the style of David Carson, and in it, I’ve presented my own variation of that direction.
I believe this project also reflects my personal fascination with the style of David Carson, and in it, I’ve presented my own variation of that direction.
Left: Erik´s sketch. Right: my design execution. Source: instagram of erik_heilsholt
Left: Erik´s sketch. Right: my design execution. Source: instagram of erik_heilsholt
Results
The project has generated significant buzz on social media and news portals. Articles have appeared on prominent platforms such as Yorkshire Evening Post, Kreativt Forum, Leeds United's official site, and Kampanje.com.
The project has generated significant buzz on social media and news portals. Articles have appeared on prominent platforms such as Yorkshire Evening Post, Kreativt Forum, Leeds United's official site, and Kampanje.com.
Read articles here:
Read articles here:
GRaCIAS, MARCELO
GRaCIAS, MARCELO
Former Leeds manager Marcelo Bielsa is being celebrated by fans with full-page ads in Klassekampen and Dagbladet
Former Leeds manager Marcelo Bielsa is being celebrated by fans with full-page ads in Klassekampen and Dagbladet
Erik Heisholt and Marcelo Bielsa. Picture source: yorkshireeveningpost.co.uk
Erik Heisholt and Marcelo Bielsa. Picture source: yorkshireeveningpost.co.uk
Client
ERIK HEISHOLT
CREATED FOR
HEISHOLT INC.
TASK
DOUBLESPREAD
GOAL
TRIBUTE TO MARCELO BIELSA
GRACIAS,
MARCELO
