Client
MAVERICKS
CREATED FOR
A2N
TASK
LOGO, VISUAL PROFILE, WEBDESIGN
GOAL
BUILD SOCIETY OF MAVERICKS
CLIENTS PROFILE
Mavericks offers mentoring that goes beyond traditional, commercialized coaching methods. It focuses on authentic connections, mutual growth, and the exchange of perspectives in a space where people from diverse backgrounds can meet, debate, and inspire each other to grow.
Mavericks offers mentoring that goes beyond traditional, commercialized coaching methods. It focuses on authentic connections, mutual growth, and the exchange of perspectives in a space where people from diverse backgrounds can meet, debate, and inspire each other to grow.
CHALLENGES AND PROBLEMS
Grasping the intricate concept of MAVERICKS proved to be an uphill task, considering the profound connection the subject matter shares with realms of philosophy, metaphysics, and psychosociology. To get a true comprehension of the MAVERICKS' identity, it demanded more than mere dialogues with the client and in-depth exploration; it necessitated an introspective look into the era we inhabit. The journey entailed scrutinizing not exclusively the client's viewpoints but also the wider sociocultural and societal contexts that mould them.
Grasping the intricate concept of MAVERICKS proved to be an uphill task, considering the profound connection the subject matter shares with realms of philosophy, metaphysics, and psychosociology. To get a true comprehension of the MAVERICKS' identity, it demanded more than mere dialogues with the client and in-depth exploration; it necessitated an introspective look into the era we inhabit. The journey entailed scrutinizing not exclusively the client's viewpoints but also the wider sociocultural and societal contexts that mould them.
PROCESS
After the exploration phase, we moved on to discussing the direction of the target audience with the client and, more importantly, what Mavericks themselves identify with. The profile had its starting point in challenging Darwin's theory and finding a concept in the graphic form of a painted skull. The profile was intended to be both aggressive and mysterious, reflecting the essence of Mavericks while pushing the boundaries of conventional design.
After the exploration phase, we moved on to discussing the direction of the target audience with the client and, more importantly, what Mavericks themselves identify with. The profile had its starting point in challenging Darwin's theory and finding a concept in the graphic form of a painted skull. The profile was intended to be both aggressive and mysterious, reflecting the essence of Mavericks while pushing the boundaries of conventional design.
Results
Today, Mavericks have already built their own community and are also creating a significant amount of content, including podcasts, blogs, and workshops.
Today, Mavericks have already built their own community and are also creating a significant amount of content, including podcasts, blogs, and workshops.
THE MAVERICKS
THE MAVERICKS
MANIFEST
MANIFEST
