Client
Red cross
CREATED FOR
UNRULED
TASK
ADSHELLS, DOUBLESPREAD, SoMe
in COLLABORATION wiTH
UNRULED, MARCEL LELIENHOF
BACKGROUND
Red Cross collects donations to bring joy to hundreds of children who have an imprisoned parent. Through the Nettverk etter soning initiative, the Red Cross Oslo aims to give hope to children who may face a difficult holiday season.
Red Cross collects donations to bring joy to hundreds of children who have an imprisoned parent. Through the Nettverk etter soning initiative, the Red Cross Oslo aims to give hope to children who may face a difficult holiday season.
Photo: Marcel Lelienhof
Photo: Marcel Lelienhof
CHALLENGES
A significant challenge in creating this campaign was capturing the emotional depth of the issue while remaining sensitive and respectful to the families involved.
A significant challenge in creating this campaign was capturing the emotional depth of the issue while remaining sensitive and respectful to the families involved.
The team wanted to convey this delicate subject matter authentically and with dignity, while also ensuring the campaign was impactful.
The team wanted to convey this delicate subject matter authentically and with dignity, while also ensuring the campaign was impactful.
Adshells displayed in Oslo
Adshells displayed in Oslo
PROCESS
Campaign had to be authentic. Erik Heisholt (Unruled) and Marcel Lelienhof visited Oslo Prison for a photoshoot. One of the genuine quotes from these conversations became the theme of the campaign and appeared on produced materials.
Campaign had to be authentic. Erik Heisholt (Unruled) and Marcel Lelienhof visited Oslo Prison for a photoshoot. One of the genuine quotes from these conversations became the theme of the campaign and appeared on produced materials.
"Det er ikke vi som sitter inne som soner hardest i jula. Det er ungene våre." quote that can be translated to "It's not us who are serving the hardest time during Christmas. It's our children."
"Det er ikke vi som sitter inne som soner hardest i jula. Det er ungene våre." quote that can be translated to "It's not us who are serving the hardest time during Christmas. It's our children."
Along with it, Erik created several headlines, which made whole campaign complete with very clear vision.
Along with it, Erik created several headlines, which made whole campaign complete with very clear vision.
Screenshot taken from Erik Heisholt´s (Unruled) LinkedIn.
Screenshot taken from Erik Heisholt´s (Unruled) LinkedIn.
Results
Second campaign went live, it gathered a lot of positive feedback. It started with digital campaign on social media and landing page (developed by Frog). Further it was published as a doublespread spread in Klassekampen and on digital adshells (JCDecaux) located in the most crowded spots in Oslo, including Central Station and Nationaltheatret.
Second campaign went live, it gathered a lot of positive feedback. It started with digital campaign on social media and landing page (developed by Frog). Further it was published as a doublespread spread in Klassekampen and on digital adshells (JCDecaux) located in the most crowded spots in Oslo, including Central Station and Nationaltheatret.
RED CROSS
RED CROSS
IT´s NOT US WHO ARE SERVING THE HARDEST TIME DURING CHRISTMAS. ITS OUR CHILDREN.
IT´s NOT US WHO ARE SERVING
THE HARDEST TIME DURING CHRISTMAS. ITS OUR CHILDREN.
Photo: Marcel Lelienhof
Photo: Marcel Lelienhof
~ Imprisoned father from Oslo Prison
~ Imprisoned father from Oslo Prison
Client
RED CROSS
CREATED FOR
UNRULED
TASK
ADSHELLS, DOUBLESPREAD, SOME
IN COLLABORATION WITH
UNRULED, MARCEL LELIENHOF
